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Methodologies and Innovation
Pharmaceutical Industry

Beyond Efficacy: Why Primary Research Should Shape Formulation, Route-of-Administration and Trade Dress Decisions

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

Key Takeaways from the Intellus Institute Conference – Healthcare at a Crossroads

By Tim Brewer
Tim Brewer
Methodologies and Innovation
Pharmaceutical Industry

Making the Most of the Modern Medical Advisory Board

By Noah Pines
Noah Pines
Artificial Intelligence
Qualitative Research
Market Research

From Idea to Implementation: QuickTHINK (Powered by ThinkAEI) Is Here

By Noah Pines
Noah Pines
Artificial Intelligence
Market Research
Qualitative Research

Could Augmented Reality Bring Us Back to the Future of Healthcare Marketing Research?

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

The Case for Qualitative Pre-Positioning Research: What Is It, and What Value It Offers

By Noah Pines
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ThinkGen

Thinkie: The Sequel No One Saw Coming (Except Everyone at ThinkGen)

By Noah Pines
Noah Pines
Pharmaceutical Industry

From Overlap to Opportunity: Leveraging Primary Marketing Research to Make Portfolio Co-Positioning Work

By Noah Pines
Noah Pines
Pharmaceutical Industry

From West Point to Pharma: A Veteran’s Journey of Service and Leadership

By Noah Pines
Noah Pines
Pharmaceutical Industry

Prescription Abandonment: A Research-Driven Playbook for Pharma to Tackle a Major (Yet Often Hidden) Growth Barrier

By Noah Pines
Noah Pines
Therapeutic Expertise
Pharmaceutical Industry

The Next Act in Cardiovascular Medicine: Durable Drugs, Earlier Prevention, Smarter Delivery

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research
Quantitative Research

Why I Love Business Development Research in Pharma and Biotech

By Noah Pines
Noah Pines
Market Research
Pharmaceutical Industry
Pharmaceuticals and Physicians

Practice Economics: An Unspoken Factor That Can Make or Break a Launch

By Noah Pines
Noah Pines
Market Research

Why (& How) Pharma Marketing Research Must Keep Innovating: Even Small, Fun Ideas Can Make a Big Difference

By Noah Pines
Noah Pines
Market Research

Are We Respecting Respondents Enough? Lessons from a 2021 SHG Study Still Hold True Today

By Noah Pines
Noah Pines
Market Research
Methodologies and Innovation
Qualitative Research

The Most Human Insights Don’t Come From AI: Let's Bring Back Mobile Ethnography

By Noah Pines
Noah Pines
Artificial Intelligence

Beyond Dr. Google: The Rise of the AI-Enabled Patient and Caregiver

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

How to Ask HCPs About New Product Adoption

By Noah Pines
Noah Pines
Pharmaceutical Industry

Digital Biomarkers on the Wrist: What Wearables Mean for Pharma

By Noah Pines
Noah Pines
Market Research
Pharmaceutical Industry

Beyond Labels: How Pharma Can Embrace Nuance to Better Serve Patients

By Noah Pines
Noah Pines
Oncology

Communicating efficacy to oncologists

By Michael Galvin, Ph.D
Michael Galvin, Ph.D
Market Research
Pharmaceutical Industry

Turning the Ordinary into the Extraordinary: A Little Lesson for Pharma from Porto, Portugal

By Noah Pines
Noah Pines
Market Research

Magical Thinking and Patient Superstition: The Unseen Forces Shaping Health Decisions

By Noah Pines
Noah Pines
Pharmaceutical Industry

Should Pharma Start Thinking Like Black Rifle Coffee? Tryna Start a Debate...

By Noah Pines
Noah Pines
Pharmaceutical Industry

Why DTC Advertising Matters More Than Ever in the Evolving HCP-Patient Relationship

By Noah Pines
Noah Pines
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