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Services

Our Experience Makes the Difference.

We provide the widest range of customized qualitative and quantitative research services meticulously tailored to meet the distinct requirements of each client's situation.

Flexible, collaborative partners that meet the standard of senior management scrutiny

Qualitative Research

Highly skilled researchers using innovative methods to uncover deep customer insights

Qualitative research comprises approximately half of our projects, with common engagements such as Target Product Profile Testing, Patient Journey Analysis, Market Landscape Assessment, Positioning Strategy, Message Development, Creative Concept Testing, and Visual Aid Evaluation.

Our proprietary approaches include:

  • ThinkTPP
    Rethinking target product profile testing and the customer’s path to purchase
  • Habit LensSM
    Our framework for understanding and shaping habitual behavior
  • 360o Degree Patient Journey
    Our holistic approach to the patient journey and buying process
  • EpiphanE
    Digital Ethnography for greater understanding of patient behavior
  • Pulse Tracker
    An agile qual tracking approach providing rapid insights on brand performance
  • Think ASAP
    Deep insight to support  time-sensitive licensing and BD opportunities
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Quantitative Research

Customized quantitative research solutions expertly executed to inform brand strategy and drive commercial success

About half of our assignments include a quantitative research component. These include Demand Studies, Clinical Trial Optimization, Segmentation, Market Landscape, Positioning, Message Development and Testing and Strategic ATUs.

Our proprietary approaches include:

  • SMART Design Choice Modeling
    Delivering better quality data through more efficient, elegant design
  • ThinkSMART
    Message Optimization Modeling
  • Strategic ATU Programs
    Raising the value of brand tracking
  • Think Claims Generation
    Research to support non-clinical post marketing claims

ThinkAEI

Accelerated Elevated IntelligenceSM

ThinkAEI is our proprietary AI-powered workspace transforming how researchers engage with and synthesize data to help clients make better, faster decisions. ThinkAEI accelerates our work by generating research instruments and aggregating insights across data files, transcripts and other sources. Our client-centric researchers leverage ThinkAEI to uncover key themes, nuanced insights and segment differences.

ThinkAEI offers a customized approach for each engagement, blending deep research expertise with advanced programming. This results in accelerated timelines and elevated deliverables.

ThinkAEI is an ideal partner for various studies, including TPP Assessment, Market Landscape, Segmentation, Patient Journey, Positioning, Messaging, Concept Testing, and Tracking.

Our Latest Proprietary AI Offering:

  • ThinkAEI Meta-Synthesis
    AI-powered transformation of vast amounts of data into a customized integrated analysis and strategic evaluation
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Beyond Research

Comprehensive consulting services tailored to your needs

In addition to conducting primary research, we provide a variety of consulting services including Advisory Boards, Strategic Workshop Facilitation, War Gaming, Training, Research Planning, and Situation Analysis.