ThinkGen Insights

Filter by author
Filter by category
Filtering by:
Tag
close icon
Quantitative Research

Clinically Meaningful vs. Statistically Significant: Bridging the Gap Between Math and Market

By Noah Pines
Noah Pines
Qualitative Research

Setting the Stage: Using Background Questions to Decode Clinical Mindsets

By Noah Pines
Noah Pines
Pharmaceutical Industry

From Franklin to CRISPR: Philadelphia’s Ongoing Medical Legacy

By Noah Pines
Noah Pines
Qualitative Research

The Enduring Value of Great Moderation in Pharma Marketing Research

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Pharma Marketer's Guide to Drug Interactions: Some Things You Need to Know

By Noah Pines
Noah Pines
ThinkGen

Thinkie Has Landed: A Tentacled Tribute to Our Evolution

By Noah Pines
Noah Pines
Methodologies and Innovation

Lies, Screeners, and Deception- How Respondent Fraud Is Undermining Pharma Market Research, and What To Do About It

By Noah Pines
Noah Pines
Pharmaceutical Industry

What Pharma Marketers Can Learn from BTS (Yes, That BTS)

By Noah Pines
Noah Pines
Therapeutic Expertise
Case Studies

Reflections on Our Work with Team Joseph

By Noah Pines
Noah Pines
Artificial Intelligence

ThinkAEI- Where AI Becomes a Thought Partner

By Noah Pines
Noah Pines
Artificial Intelligence

Synthetic Respondents in Pharma- Marketing Research Enters the Matrix

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

What Luxury Watches Can Teach Us About Brand Positioning

By Noah Pines
Noah Pines
Pharmaceutical Industry

Making Every Insight Count- Measuring the ROI of Primary Marketing Research in Pharma

By Noah Pines
Noah Pines
Qualitative Research

Listening Like a Pro- A Fresh Take on Observing Qualitative Research

By Noah Pines
Noah Pines
Qualitative Research

Facial Coding, Voice Analysis, and the Quest for Deeper Insight- Where Are We Now?

By Noah Pines
Noah Pines
Qualitative Research

Rethinking the 60-Minute Interview- Making Space for More Depth in Pharma Marketing Research

By Noah Pines
Noah Pines
Qualitative Research

QuickTHINK- A Simple Data Quality Hack for Deeper Qualitative Insights

By Noah Pines
Noah Pines
Artificial Intelligence

Where Insight Meets Urgency- How ThinkAEI Helps Pharma Professionals Move at the Speed of Work

By Noah Pines
Noah Pines
Methodologies and Innovation

Don't Overlook the Pharmacist- A Critical Voice in Your Commercial Strategy

By Noah Pines
Noah Pines
Methodologies and Innovation
HEOR

From Insight to Impact- Turning Survey Data into Breakthrough Non-Clinical Claims

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Right Voices- How Pharma Can Win with Smarter Influencer Engagement

By Noah Pines
Noah Pines
HEOR
Therapeutic Expertise

From Predictor to Priority: Rethinking How We Use HRQoL in Oncology

By Katya Solovyeva, PhD
Katya Solovyeva, PhD
Methodologies and Innovation

Faith in the Patient Experience- A Missing Piece in Pharma’s Understanding of the Whole Patient

By Noah Pines
Noah Pines
Methodologies and Innovation

The Age of Indifference- Overcoming Apathy Among Health Care Providers and Consumers in a Saturated Market

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Ultimate Treatment Experience- What Pharma Can Learn from BMW

By Noah Pines
Noah Pines
Habit Lens
Market Research

Leveraging Real-World Evidence Through Primary Research

By Tim Brewer
Tim Brewer
Methodologies and Innovation
Pharmaceutical Industry

The Master Brand Advantage- Why Pharma Can’t Ignore Corporate-Level and Portfolio-Level Branding.

By Noah Pines
Noah Pines
Methodologies and Innovation

Why Your Brand's Message Isn't Resonating - and What To Do About It

By Noah Pines
Noah Pines
Pharmaceutical Industry

Overcoming Clinical Inertia

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Psychology of the Super Fan- Implications for Pharmaceutical Marketers

By Noah Pines
Noah Pines
Qualitative Research

Beyond Words- The Power of Body Language in Pharmaceutical Marketing Research

By Noah Pines
Noah Pines
Methodologies and Innovation

Healthcare's Real Stakeholders- Elevating the Patient Voice in Pharma

By Noah Pines
Noah Pines
Pharmaceutical Industry

Simulating Reality-Addressing the Challenge of Consequences-free Decisions in Pharmaceutical Marketing Research

By Noah Pines
Noah Pines
Methodologies and Innovation

The Empathy Lens-Reimagining the Patient Journey

By Noah Pines
Noah Pines
Habit Lens

The Power of Habit Pharmaceutical Marketing

By Noah Pines
Noah Pines
Pharmaceutical Industry

Seize the Micromoment! How Pharma Marketers Can Win in the Age of Instant Decisions

By Noah Pines
Noah Pines
Methodologies and Innovation

Positioning for Impact

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #6 - Always be Evolving for Stability and Sustainable Success

By Brian Hull
Brian Hull
Metabolic Disease

40 Years and I Still Love My Job- An Interview with Pharma Advertising Guru Jay Carter

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #5 - Champion a Growth Mindset

By Brian Hull
Brian Hull
Market Research

Future Directions in Pharma Marketing Research- An Interview with Arvind Balasundaram

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #4 - Showcase Excellence with Pride and Confidence

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #1 - Listen, Learn, Let's Go

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #3 - Unite Around a Shared Vision

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #2 - Create a Vision to Create the Future

By Brian Hull
Brian Hull
Pharmaceutical Industry
Methodologies and Innovation

Leveraging Integrated Insights for Brand Repositioning to Reignite Growth

By Noah Pines
Noah Pines
Therapeutic Expertise
Qualitative Research
Methodologies and Innovation

ThinkGen Oncology Insights-to-Strategy Mind the Gap: Three Assumptions to Double-Check in Your Brand Plan

By Audrey Wu and Michael Galvin, PhD
Audrey Wu
Michael Galvin, Ph.D
Qualitative Research

What Pharmaceutical Marketing Researchers Can Learn from Podcasters

By Noah Pines
Noah Pines
Qualitative Research
Quantitative Research

Including Healthcare Treatment Team Members (Besides the Physician) in Marketing Research Will Give You a More Complete Perspective

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

Uncovering the Truth: Bridging the Gap Between Stated Intentions and Actual Behavior to Generate Deeper Qualitative Insights

By Sharon Tessler and Noah Pines
Sharon Tessler
Noah Pines
Methodologies and Innovation
Qualitative Research

ThinkTPP: Rethinking Target Product Profile Testing and the Customer’s “Path to Purchase”

By Noah Pines and Will Leopold
Noah Pines
Will Leopold
Methodologies and Innovation

Using Customer Input and Decision Support Tools to Optimize Clinical Trial Design

By Noah Pines and Tim Brewer
Noah Pines
Tim Brewer
Methodologies and Innovation
Quantitative Research

ThinkSMART Message Optimization

By Nipa S. Clayton and Noah Pines
Nipa S. Clayton
Noah Pines
Methodologies and Innovation

Elevating Creative Campaign Performance

By Noah Pines and Will Leopold
Noah Pines
Will Leopold
Methodologies and Innovation

Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing

By Noah Pines and Audrey Wu
Noah Pines
Audrey Wu
Habit Lens

ThinkGen’s Habit Lens : The Missing Element of Pharmaceutical Brand Strategy

By Noah Pines and Audrey Wu
Audrey Wu
Noah Pines
No results found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Website
About usServicesLet's connectCareers
Contact
Email215 714 3460333 E. Lancaster Ave. # 314
Wynnewood, PA 19096Privacy Policy
Social
LinkedIn
ThinkGen logo