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Artificial Intelligence
Pharmaceutical Industry

Tempus AI Is Coming Up More and More -- And JPM Just Reinforced Why

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

What Boutique Fitness Is Really Selling -- and Why Pharma Should Care

By Noah Pines
Noah Pines
Market Research

Designing Better Patient Support Starts With Understanding (and Mapping) the Insurance Journey

By Noah Pines
Noah Pines
Methodologies and Innovation
Market Research

As We Head Into 2026, the Buying Process Is Wearing a Ring

By Noah Pines
Noah Pines
Methodologies and Innovation
Market Research

The Return of the Button: Rethinking Innovation in 2026

By Noah Pines
Noah Pines
ThinkGen

The Discipline of One Word (esp. in Pharma MR...and New Year's Resolutions)

By Noah Pines
Noah Pines
Metabolic Disease
Pharmaceutical Industry

From GLP-1s to Longevity: A Quiet Category Shift Is Already Underway

By Noah Pines
Noah Pines
Pharmaceutical Industry

Social Media Is a Tool, Not a Strategy

By Tim Brewer
Tim Brewer
Methodologies and Innovation

Reflections From the Moderator’s Chair During a Busy Q4

By Noah Pines
Noah Pines
Methodologies and Innovation
Market Research

Recruit Once, Learn Many Times: Rethinking Panels (or "Mini-Panels") in Pharma Insights

By Noah Pines
Noah Pines
Artificial Intelligence
Methodologies and Innovation

When Physician “Information Diets” Change, Pharma Must Pay Attention

By Noah Pines
Noah Pines
Artificial Intelligence
Methodologies and Innovation

When Your Teen Asks for Instagram: Reflections on Mental Health, Social Media, and a Parent’s Dilemma

By Noah Pines
Noah Pines
Med Tech
Med Device

Best Practices in MedTech Market Research

By Tim Brewer
Tim Brewer
Pharmaceutical Industry

An Ode to Coffee

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

Ancient Instincts, Modern Therapies: Understanding Men as Patients

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

The “Trade-Off Bias”: Why We Assume You Can’t Have It Both Ways

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms

What Business Leaders Can Learn From Annie Jacobsen: Rigor, Storytelling, and the Power of Hidden Histories

By Noah Pines
Noah Pines
Pharmaceutical Industry
Market Research

Designing PSPs That Truly Work: Why Testing Every Element Matters

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Geometry of Survival: An Homage to the Venerable K-M Curve

By Noah Pines
Noah Pines
HEOR

Epic Research and the Future of Evidence Generation: Signals, Risks, and Strategic Implications for Life Sciences

By Noah Pines
Noah Pines
Pharmaceutical Industry

Winning Before the Battle Begins: The Power of Competitive Simulation

By Noah Pines
Noah Pines
Artificial Intelligence
Pharmaceutical Industry

What a May 2025 JAMA Study Reveals About How Physicians Want AI to Work

By Noah Pines
Noah Pines
Artificial Intelligence

Five AMA AI Principles Biopharma Should Be Paying Attention To -- Even If We’re a Year Late

By Noah Pines
Noah Pines
Market Research
Pharmaceutical Industry

Mastering the Modern Visual Aid Interview: A Moderator’s Guide to Real-World Insight

By Noah Pines
Noah Pines
Qualitative Research

From Data to Dialogue: The Power of “Peer Pathways” in Elevating Brand Adoption

By Noah Pines
Noah Pines
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