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Market Research

Balancing Rigor and Reality: The Role of Off-List Respondents in Pharma Marketing Research

By Noah Pines
Noah Pines
Market Research

From Data to Direction: Why Insights Matter in Healthcare Market Research

By Tim Brewer
Tim Brewer
Market Research

What Is an Insight, Really? Think Spears, Not Surveys.

By Noah Pines
Noah Pines
Market Research

Is There a Place for “Super Respondents” in Primary Pharma Market Research?

By Noah Pines
Noah Pines
Market Research

A Simple Question That Changes the Way We Think About Promotions Testing

By Noah Pines
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Market Research

From Game Night to Insight: Rethinking Marketing Research Through Play

By Noah Pines
Noah Pines
Habit Lens
Qualitative Research

The Operating System of Clinical Decision-Making: Why Context Matters More Than We Think

By Noah Pines
Noah Pines
Infectious Disease
Pharmaceutical Industry

From Crisis to Control: How Antiretrovirals Transformed HIV—and What Pharma Can Learn

By Noah Pines
Noah Pines
Market Research
Quantitative Research

From Insight to Impact: Making Non-Clinical Claims Work Harder in Pharma Marketing

By Tim Brewer
Tim Brewer
Artificial Intelligence

The Enduring Power of a Point of View

By Noah Pines
Noah Pines
Market Research

Moving Beyond the Popularity Contest: Reframing Stimuli Usage in Health Care Marketing Research

By Noah Pines
Noah Pines
Habit Lens
Market Research

"Behavioral Beliefs": A Critical Link in Customer Habit Formation

By Noah Pines
Noah Pines
Pharmaceutical Industry

Beyond the Ivory Tower: Harnessing the Power of Practical Opinion Leaders in Pharma Marketing

By Noah Pines
Noah Pines
Pharmaceutical Industry

Fit, Focused, and Fifty-Four: Rethinking Aging, Health, and What Comes Next

By Noah Pines
Noah Pines
Pharmaceutical Industry

Why I Own Three Identical Pairs of Pants (and What That Reveals About Pharma Customers)

By Noah Pines
Noah Pines
Pharmaceutical Industry

What Pharma Commercial and Insights Leaders Can Learn from Jeep Owners (Yes, Really)

By Noah Pines
Noah Pines
Market Research

Where Strategy Meets Science, and Insights Drive Innovation: Reflections from PMRC Bay Area

By Tim Brewer
Tim Brewer
Market Research
Qualitative Research

Designing Testable Messaging for Healthcare Marketing Research: A Practical Guide for Brand Teams and Agency Partners

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Biotech Recession: A Sector Under Pressure, and Poised for Renewal

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Hidden Half of the Message: Why Trial Design Matters More Than You Think

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

Dr. Peter Livingston, An Oncologist Practicing in the Year 2041

By Noah Pines
Noah Pines
Market Research

The Jedi Moderator

By Noah Pines
Noah Pines
Pharmaceutical Industry

From INDs to CRLs: What Pharma I&A Professionals Should Know About FDA Terminology

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

What Young Patients Want: The Next Generation of Healthcare Expectations

By Noah Pines
Noah Pines
Pharmaceuticals and Physicians

EHRs and the Evolving Physician Mindset: A Commercial Perspective

By Noah Pines
Noah Pines
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