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Methodologies and Innovation

The Age of Indifference- Overcoming Apathy Among Health Care Providers and Consumers in a Saturated Market

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Ultimate Treatment Experience- What Pharma Can Learn from BMW

By Noah Pines
Noah Pines
HEOR
Market Research

Leveraging Real-World Evidence Through Primary Research

By Tim Brewer
Tim Brewer
Methodologies and Innovation

Lies, Screeners, and Deception- How Respondent Fraud Is Undermining Pharma Market Research, and What To Do About It

By Noah Pines
Noah Pines
Methodologies and Innovation
Pharmaceutical Industry

The Master Brand Advantage- Why Pharma Can’t Ignore Corporate-Level and Portfolio-Level Branding.

By Noah Pines
Noah Pines
Methodologies and Innovation

Why Your Brand's Message Isn't Resonating - and What To Do About It

By Noah Pines
Noah Pines
Pharmaceutical Industry

Overcoming Clinical Inertia

By Noah Pines
Noah Pines
Pharmaceutical Industry

The Psychology of the Super Fan- Implications for Pharmaceutical Marketers

By Noah Pines
Noah Pines
Qualitative Research

Beyond Words- The Power of Body Language in Pharmaceutical Marketing Research

By Noah Pines
Noah Pines
Methodologies and Innovation

Healthcare's Real Stakeholders- Elevating the Patient Voice in Pharma

By Noah Pines
Noah Pines
Pharmaceutical Industry

Simulating Reality-Addressing the Challenge of Consequences-free Decisions in Pharmaceutical Marketing Research

By Noah Pines
Noah Pines
Methodologies and Innovation

The Empathy Lens-Reimagining the Patient Journey

By Noah Pines
Noah Pines
Habit Lens

The Power of Habit Pharmaceutical Marketing

By Noah Pines
Noah Pines
Pharmaceutical Industry

Seize the Micromoment! How Pharma Marketers Can Win in the Age of Instant Decisions

By Noah Pines
Noah Pines
Methodologies and Innovation

Positioning for Impact

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #6 - Always be Evolving for Stability and Sustainable Success

By Brian Hull
Brian Hull
Metabolic Disease

40 Years and I Still Love My Job- An Interview with Pharma Advertising Guru Jay Carter

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #5 - Champion a Growth Mindset

By Brian Hull
Brian Hull
Market Research

Future Directions in Pharma Marketing Research- An Interview with Arvind Balasundaram

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #4 - Showcase Excellence with Pride and Confidence

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #3 - Unite Around a Shared Vision

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #2 - Create a Vision to Create the Future

By Brian Hull
Brian Hull
Pharmaceutical Industry
Methodologies and Innovation

Leveraging Integrated Insights for Brand Repositioning to Reignite Growth

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #1 - Listen, Learn, Let's Go

By Brian Hull
Brian Hull
Therapeutic Expertise
Qualitative Research
Methodologies and Innovation

ThinkGen Oncology Insights-to-Strategy Mind the Gap: Three Assumptions to Double-Check in Your Brand Plan

By Audrey Wu and Michael Galvin, PhD
Audrey Wu
Michael Galvin, Ph.D
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