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Market Research

Future Directions in Pharma Marketing Research- An Interview with Arvind Balasundaram

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #4 - Showcase Excellence with Pride and Confidence

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #3 - Unite Around a Shared Vision

By Brian Hull
Brian Hull
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #2 - Create a Vision to Create the Future

By Brian Hull
Brian Hull
Pharmaceutical Industry
Methodologies and Innovation

Leveraging Integrated Insights for Brand Repositioning to Reignite Growth

By Noah Pines
Noah Pines
Leading Virtual Prof Services Firms
ThinkGen

How to Lead a Virtual Professional Services Firm: Principle #1 - Listen, Learn, Let's Go

By Brian Hull
Brian Hull
Therapeutic Expertise
Qualitative Research
Methodologies and Innovation

ThinkGen Oncology Insights-to-Strategy Mind the Gap: Three Assumptions to Double-Check in Your Brand Plan

By Audrey Wu and Michael Galvin, PhD
Audrey Wu
Michael Galvin, Ph.D
Qualitative Research

What Pharmaceutical Marketing Researchers Can Learn from Podcasters

By Noah Pines
Noah Pines
Qualitative Research
Quantitative Research

Including Healthcare Treatment Team Members (Besides the Physician) in Marketing Research Will Give You a More Complete Perspective

By Noah Pines
Noah Pines
Methodologies and Innovation
Qualitative Research

Uncovering the Truth: Bridging the Gap Between Stated Intentions and Actual Behavior to Generate Deeper Qualitative Insights

By Sharon Tessler and Noah Pines
Sharon Tessler
Noah Pines
Methodologies and Innovation
Qualitative Research

ThinkTPP: Rethinking Target Product Profile Testing and the Customer’s “Path to Purchase”

By Noah Pines and Will Leopold
Noah Pines
Will Leopold
Methodologies and Innovation

Using Customer Input and Decision Support Tools to Optimize Clinical Trial Design

By Noah Pines and Tim Brewer
Noah Pines
Tim Brewer
Methodologies and Innovation
Quantitative Research

ThinkSMART Message Optimization

By Nipa S. Clayton and Noah Pines
Nipa S. Clayton
Noah Pines
Methodologies and Innovation

Elevating Creative Campaign Performance

By Noah Pines and Will Leopold
Noah Pines
Will Leopold
Methodologies and Innovation

Help Physicians Crack the Correct Case: ThinkGen's Best Practices for Patient Profiles Testing

By Noah Pines and Audrey Wu
Noah Pines
Audrey Wu
Habit Lens

ThinkGen’s Habit Lens : The Missing Element of Pharmaceutical Brand Strategy

By Noah Pines and Audrey Wu
Audrey Wu
Noah Pines
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